Star Assessment: 2 star
ASSESSMENT:
• The Clean Air Branch website design follows the DOH brand template, colors and type style but lacks any branding specifically for CAB. The homepage is very long so you have to scroll down, with an accordian menu towards the bottom of the page where you need to open each section to get to the content. When you click on a topic, it either takes you to another window with the copy, to an anchor or links to a PDF file. The only way to get back to the CAB homepage is to hit the “show previous page” arrow or through the “breadcrumbs” right under the nav bar, but only if you are still in the CAB section. If you’re not aware that the navigation bar is the DOH website nav bar, you could get confused when trying to get back to the CAB homepage.
• There is a basic hierarchy for the type, making it clean and simple.
• There are a few pictures, graphics, flyers throughout the site. Images are mostly with other branches and not CAB specific.
RECOMMENDATIONS:
• Create a more effective and visible secondary navigation so it makes for a better experience for the viewer. It will also make content easier to find.
• This website is more of a resource site, with many links taking you out to other programs or PDFs. Add CAB specific images and graphics to brand this branch and make the overall site more appealing/interesting so the view wants to look more about the servicing.
• Many of the links go out of the site and there is no way to get back to the CAB site except to hit the “show previous page” arrow or through the “breadcrumbs” right under the nav bar. It woud be beneficial to have a button to take you back to the CAB site.